When women in striking red cloaks and white bonnets reminiscent of the costumes from “The Handmaid’s Tale” started showing up at protests for women’s rights this year, it seemed like an odd marketing strategy for Hulu.
But this was no PR stunt: the outfits, worn by enslaved women in the drama and created by Emmy nominees Ane Crabtree (costume designer) and Sheena Wichary (costume supervisor) leaped from the small to the big screen thanks to viewers who saw a connection between the craft and reality, and knew the outfits spoke louder than chants or signs.
Not so long ago, the notion that a below-the-line craft could be part of viewers’ conversations was nearly unheard of. But production values have become so spectacular on TV that audiences have started taking note of the heretofore almost sub-rosa existence of categories like cinematography, production design, costume design, hair, makeup and sound, and made them a vital part of any awards season conversation.
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